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  1. PPC Forecasting | How to forecast in Paid Search

    As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t…

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  2. What can Google I/O 2018 tell us about the future for Search?

    Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as…

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  3. Bing adds new features to Automated Imports

    Last year, Bing Ads announced automated imports where you can schedule your syncs from Google AdWords into Bing Ads. This means that you can spend…

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  4. Responsive Search Ads | The Death of Manual A/B Testing?

    Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s headlines and description lines. Essentially,…

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  5. New AdWords Interface | Old interface will be switched off by year-end

    So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be permanently replaced by…

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  6. New Adwords Editor V12.3 | Features To Do More In Less Time

    The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features to help make life easier…

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  7. Will the Keyword become extinct in Paid Search?

    Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years…

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  8. Amazon’s patent for “Voice Sniffing” is causing a stink

    Amazon have filed a patent for “voice sniffing”; a feature of their assistants that will essentially listen to you when you are speaking near a…

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  9. Shared Budgets in AdWords – Why they make me angry

    In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple…

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  10. Dynamic Search Ads Sensitive Ad Categories

    Dynamic Search Ads can now be used across sensitive verticals

    Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around…

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  11. PPC hubbub - Google Shopping Carousel

    Google Shopping is testing two Shopping Ad Carousels on Mobile

    Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked…

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  12. Ad Suggestions - PPC hubbub

    Google Adwords Ad Suggestions | Taking control away from advertisers?

    Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface…

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  13. PPC hubbub - Bing Ads Price Extensions

    Bing Ads Price Extensions Launched

    Bing Ads has launched Price Extensions. Price Extensions are an ad extension that display your product or services along with their corresponding prices to users…

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  14. PPC hubbub - Google Shopping

    The Only Tips You Need To Boss Google Shopping

    EmailAh, Google Shopping, or Google Product Search as it was once known. In fact, it’s had a few names; back in the days of free…

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  16. Terms & Conditions

    1. TERMS OF WEBSITE USE This page sets out the terms on which you may access and make use of our website (“PPC hubbub”),…

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  17. PPC hubbub - Google Adwords

    Google Adwords releases version history for edited ads

    Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit…

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  18. PPC hubbub - Bing

    Bing starts to remove right hand side text ads from desktop

    Bing has followed Google to remove text ads on desktop from the right hand side. This means that text ads will only show in the…

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  19. PPC hubbub - Google Adwords

    Google Adwords | Accounts with no recent spend will be deactivated

    From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start…

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  20. PPC hubbub - Subscribe With Google

    Subscribe with Google | An effort to keep publishers on side?

    Subscribe with Google has launched as a new initiative designed to help publishers drive conversions and engage existing subscribers across Google and the wider web.…

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